Tell me I can't have something, and it will only make me want it more.
So, yeah. After 75 minutes of sitting at my computer, desperately hitting refresh while texting one friend and tweeting another, I was finally through. $99 to MCM and $4 to Active later.
Speaking of that $4... that brings me to a very good question:
Why on earth does anyone use active.com?
Yes, that's rhetorical. Active Network is terrible. Runners use it because we have no choice if we want to participate in races that are using active. Race directors use it because it's easier to use active's system (and pass the costs on to runners) than to create and manage their own, especially now that online registrations are the norm (did you hear that, Dipsea? Online registrations are the norm).
And yet Active is terrible. There, I said it. And I stand behind it. Their fees are outrageous; their website is not user friendly; their technical malfunctions are foreseeable and preventable. MCM sold out in 2.5 hours last year, and anyone who was paying attention knew that would suggest increased demand this year. Active had a test run with the Chicago Marathon last month and they absolutely, positively blew it. They swore they had things worked out for today and they didn't.
30,000 people registered for MCM in a period of 2.5 hours. That means that active.com made $120,000 for two hours of internet mayhem. (And that doesn't include the opportunity cost of 30,000 people spending 1-2 hours on average at their computer, unproductively, in the middle of the day.)
Active is now officially the Ticketmaster of road running. And when I say officially, I mean it: after receiving funding from Ticketmaster early on, Active has since recruited Ticketmaster's CEO for their board of directors.
As a company, they're slipping. I'd highly encourage you to read this article for one perspective on their company and its valuation as of last fall, which includes some suggestion that the company's financial statements are "misleading at best, fabricated at worst." In short, instead of selling race registrations to the public, Active seems to have begun buying race registrations from race directors. This change is good for the race directors, in that is gives them an influx of cash with which to plan their events - and it allows Active to record the purchase of the registrations as 'net registration revenue' instead of 'gross revenue,' inflating revenue growth in their metrics. Race directors are happy with their monies and Active (on paper) appears to be doing well... except that, unfortunately, they can only barely afford to maintain this system. They're essentially doing the home budget equivalent of not only living paycheck-to-paycheck but also considering taking out payday loans. (A few days after the article was written, Active stock dropped significantly.)
The long and short of it for us runners seems to be that if you don't like it, you shouldn't race. Remember: when you register for a race through Active, you are not the customer. They do not care about your business. Why should they, when there are tens of thousands more just like you willing to pay their $4... or more?
So, yeah. After 75 minutes of sitting at my computer, desperately hitting refresh while texting one friend and tweeting another, I was finally through. $99 to MCM and $4 to Active later.
Speaking of that $4... that brings me to a very good question:
Why on earth does anyone use active.com?
Yes, that's rhetorical. Active Network is terrible. Runners use it because we have no choice if we want to participate in races that are using active. Race directors use it because it's easier to use active's system (and pass the costs on to runners) than to create and manage their own, especially now that online registrations are the norm (did you hear that, Dipsea? Online registrations are the norm).
And yet Active is terrible. There, I said it. And I stand behind it. Their fees are outrageous; their website is not user friendly; their technical malfunctions are foreseeable and preventable. MCM sold out in 2.5 hours last year, and anyone who was paying attention knew that would suggest increased demand this year. Active had a test run with the Chicago Marathon last month and they absolutely, positively blew it. They swore they had things worked out for today and they didn't.
30,000 people registered for MCM in a period of 2.5 hours. That means that active.com made $120,000 for two hours of internet mayhem. (And that doesn't include the opportunity cost of 30,000 people spending 1-2 hours on average at their computer, unproductively, in the middle of the day.)
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This girl isn't worried about registering. She's just happy to be running, and sorry that she screencapped this photo. |
As a company, they're slipping. I'd highly encourage you to read this article for one perspective on their company and its valuation as of last fall, which includes some suggestion that the company's financial statements are "misleading at best, fabricated at worst." In short, instead of selling race registrations to the public, Active seems to have begun buying race registrations from race directors. This change is good for the race directors, in that is gives them an influx of cash with which to plan their events - and it allows Active to record the purchase of the registrations as 'net registration revenue' instead of 'gross revenue,' inflating revenue growth in their metrics. Race directors are happy with their monies and Active (on paper) appears to be doing well... except that, unfortunately, they can only barely afford to maintain this system. They're essentially doing the home budget equivalent of not only living paycheck-to-paycheck but also considering taking out payday loans. (A few days after the article was written, Active stock dropped significantly.)
The long and short of it for us runners seems to be that if you don't like it, you shouldn't race. Remember: when you register for a race through Active, you are not the customer. They do not care about your business. Why should they, when there are tens of thousands more just like you willing to pay their $4... or more?
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The debacle was so bad that MCM apologized. And then my sister's friend Jeff made some bad jokes on their fb page. |